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B2B vs B2C AI startups: which make more?
About the same at the median, but they get there differently. On our leaderboard (checked Nov 10, 2026), the 31 ranked AI startups that sell to businesses have a median of $23,300 a month in payment-verified revenue, and the 19 that sell to consumers $23,500. B2B charges about 5x more per customer (median $120 vs $24 a month per subscription) with far fewer customers (240 vs 1,900), and 4 of the 6 businesses above $100k a month sell to businesses.
31 B2B · 19 B2C · 14 both · 64 ranked · checked Nov 10, 2026 · how we verify
Do B2B or B2C AI startups make more money?
| Sells to | Ranked | Median MRR | Median per sub | Median paying subs | $50k+ | $100k+ | Median 30-day growth | Biggest |
|---|---|---|---|---|---|---|---|---|
| Businesses (B2B) | 31 | $23,300 | $120 | 240 | 7 | 4 | -3.7% | Postiz ($390,000) |
| Consumers (B2C) | 19 | $23,500 | $24 | 1,900 | 4 | 2 | -13.3% | Rezi ($241,000) |
| Both | 14 | $16,100 | $32 | 740 | 4 | 0 | -1.4% | Promptwise ($67,500) |
| All ranked | 64 | $22,200 | $41 | 480 | 15 | 6 | -6.7% | - |
How we verified this
Revenue and paying subscriptions come from Stripe or RevenueCat through TrustMRR, checked Nov 10, 2026. Ranked means the payment data synced in the last 30 days, the same rule as the leaderboard.
"Sells to" is our tag, the same one the leaderboard filter uses, based on who pays for the product. Per sub is our math: verified MRR divided by active subscriptions. 30-day growth is TrustMRR's "Last 30 days revenue growth" figure, computed from payment data, read Nov 8, 2026.
Small groups, one snapshot: read medians as a direction, not a law. MRR is revenue, not profit.
The medians sit within a few hundred dollars of each other. The difference is in the shape. B2B businesses charge $120 a month per subscription at the median and have 240 paying customers; B2C apps charge $24 and have 1,900. B2B also owns more of the top: 4 of the 6 above $100k a month (AEO Engine, Postiz, Cometly, AiSDR).
Which B2B AI startups make the most money?
| # | Business | What it does | Tags | Verified MRR | Paying subs | Per sub | Revenue |
|---|---|---|---|---|---|---|---|
| 1 |  Postiz | An open-source social media scheduler run by AI agents. | $390,000 | 11,500 | $34 | Verified | |
| 2 |  Cometly | Ad attribution for B2B SaaS, with AI you can chat with about your ads data. | $197,000 | 280 | $710 | Verified | |
| 3 |  AiSDR | AI sales development platform that finds B2B buyers and runs researched email and LinkedIn outreach for meetings. | $191,000 | 180 | $1,100 | Verified | |
| 4 |  AEO Engine | An AI-search SEO agency that gets clients cited by ChatGPT and AI Overviews. | $180,000 | 62 | $2,900 | Verified | |
| 5 |  GoMotion AI | Paste a script, get a finished long-form YouTube documentary: voiceover, matched footage, captions, motion graphics and music. Built for faceless channels. | $74,000 | 1,600 | $47 | Verified | |
| 6 |  White Glove Content | Subscription faceless-video studio: scripts, AI voiceover, editing, thumbnails. | $63,100 | 520 | $120 | Verified | |
| 7 |  traxy.ai | Finds buyers already engaging in your market through social listening, on autopilot. | $52,400 | 240 | $220 | Verified | |
| 8 |  DM Champ | An AI sales agent platform pitched as "start an AI agency this week". | $49,900 | 62 | $800 | Verified | |
| 9 |  VirtualJK | An AI "replicant" of a consultant, sold to coaches and consultants. | $48,500 | 93 | $520 | Verified | |
| 10 |  Rank Prompt | Track and improve how your site shows up in AI search engines. | $42,300 | 220 | $200 | Verified |
Top 10 of 31. Full list: leaderboard filtered to B2B. B2B ideas that charge $100+ a month: B2B AI SaaS ideas.
Which B2C AI apps make the most money?
| # | Business | What it does | Tags | Verified MRR | Paying subs | Per sub | Revenue |
|---|---|---|---|---|---|---|---|
| 1 |  Rezi | An AI resume builder for job seekers: it writes, edits, formats and keyword-checks a resume so it gets past applicant tracking systems (ATS). | $241,000 | 10,000 | $24 | Verified | |
| 2 | PropGPT | An AI sports-betting analysis app charging $9.99 a week. | $105,000 | 2,600 | $40 | Verified | |
| 3 | Project A | AI-powered fortune-telling and astrology app (tarot, astrology, clairvoyance), sold as a mobile subscription. | $59,600 | 8,200 | $7 | Verified | |
| 4 |  DataExpert.io | A $119/mo data-engineering and AI course business: $4.7M lifetime. | $52,500 | 820 | $64 | Verified | |
| 5 |  Nutria (Calyra) | AI calorie-tracking app grown on organic TikTok. | $46,900 | 15,900 | $3 | Verified | |
| 6 |  Lunchbreak | Rewrites AI-generated writing so it reads as human and aims to pass common AI detectors. | $31,100 | 1,900 | $17 | Verified | |
| 7 |  Humanize AI Text (AE-intelligence) | A one-feature tool that rewrites AI text to read human: $858k lifetime. | $28,700 | 1,100 | $26 | Verified | |
| 8 |  Brawler | An AI boxing coach app that hit $60k in a 30-day window within months of launch. | $24,800 | 4,800 | $5 | Verified | |
| 9 |  Verbi | An AI speaking tutor for language learners: $259k lifetime. | $23,800 | 5,000 | $5 | Verified | |
| 10 | AI Interview Copilot | Real-time AI interview insights for job seekers during live interviews. | $23,500 | 700 | $34 | Verified |
Top 10 of 19; 7 of the 19 bill through RevenueCat (mobile apps). More: how much consumer AI apps make and AI mobile apps revenue.
How many customers does each model need to reach $10k a month?
At the B2C median of $24 a month per subscription, $10k MRR takes about 420 paying subscribers. At the B2B median of $120, about 82 (our math). That gap is the real choice: B2C needs reach (short video, app stores, creators), B2B needs a smaller number of buyers who stay. The two ends on this board: Nutria (Calyra) has 15,900 paying subscriptions, while Reddit Agency makes $4,800 per subscription. See also AI apps with the most paying subscribers.
Are B2B or B2C AI startups growing faster right now?
Over the last 30 days, the median B2B AI startup's revenue moved -3.7% (13 of 30 grew) and the median B2C app's -13.3% (5 of 18 grew). Businesses that sell to both: -1.4%. This is TrustMRR's 30-day revenue growth figure, from payment data, read Nov 8, 2026. One month is noisy (a single annual renewal can swing it), so read it as a direction. For the fastest movers, see fastest-growing AI startups.
What about AI products that sell to both?
14 ranked businesses sell to individuals and teams at once, mostly creator, writing and video tools. Their median is $16,100 a month, below both pure groups, led by Promptwise ($67,500), Speel.co ($64,900), Laper ($52,900). Their per-subscription price ($32) looks like B2C, not B2B.
What if you use the founders' own B2B or B2C label?
| Founder's label on TrustMRR | Ranked | Median MRR |
|---|---|---|
| B2B | 26 | $28,900 |
| B2C | 23 | $22,200 |
| B2B and B2C | 11 | $10,800 |
Founders pick an audience on their TrustMRR listing (60 of 64 ranked did; reported, read Nov 8, 2026). 14 are tagged differently by us and by the founder, often tools for creators that founders call B2C and we call B2B or both because the buyer runs a business. On the founders' own labels B2B leads at the median ($28,900 vs $22,200). Either way, the per-customer gap holds.
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FAQ
Do B2B or B2C AI startups make more money?
On The AI Receipts leaderboard (Nov 10, 2026) the medians are close: $23,300 a month for 31 B2B AI startups and $23,500 for 19 B2C ones, all payment-verified via TrustMRR. B2B has more of the very big ones: 4 of the 6 above $100k a month (AEO Engine, Postiz, Cometly, AiSDR).
How much do B2B AI startups charge per customer compared with consumer AI apps?
The median B2B AI startup here makes $120 a month per paying subscription, against $24 for B2C (our math: verified MRR divided by active subscriptions). That is about 5x. Top of the B2B range: Reddit Agency $4,800, AEO Engine $2,900 per subscription.
How many customers does a B2C AI app need?
A lot more. The median B2C AI app on our board has 1,900 paying subscriptions; the median B2B AI startup has 240. At the B2C median price of $24 a month, $10k MRR takes about 420 subscribers (our math). At the B2B median price of $120, about 82.
Are B2B or B2C AI startups growing faster right now?
Last-30-day revenue growth on TrustMRR (from payment data, read Nov 8, 2026): median -3.7% for B2B (13 of 30 grew) and -13.3% for B2C (5 of 18 grew). One month is noisy, so treat it as a direction, not a trend.
What are the biggest consumer AI apps with verified revenue?
Rezi ($241,000 a month), PropGPT ($105,000 a month), Project A ($59,600 a month), DataExpert.io ($52,500 a month). 7 of the 19 B2C startups on the board are mobile apps billed through RevenueCat. More in our consumer AI apps post.
What if founders label themselves B2B or B2C differently?
We tag each business by who pays, from the product and its own site (the "Sells to" filter on the leaderboard). Founders also pick an audience on TrustMRR. By their own label (read Nov 8, 2026, 60 of 64 ranked): B2B 26 at a median of $28,900, B2C 23 at a median of $22,200, B2B and B2C 11 at a median of $10,800. 14 businesses are tagged differently by us and by the founder, usually creator or prosumer tools.
Sources
- Verified MRR and paying subscriptions: TrustMRR listings (Stripe or RevenueCat), checked Nov 10, 2026: Postiz Cometly AiSDR AEO Engine GoMotion AI White Glove Content traxy.ai DM Champ VirtualJK Rank Prompt Rezi PropGPT Project A DataExpert.io Nutria (Calyra) Lunchbreak Humanize AI Text (AE-intelligence) Brawler Verbi AI Interview Copilot
- Last 30 days revenue growth and founder "Audience type": TrustMRR public Markdown profiles, read Nov 8, 2026.
- "Sells to" tags: The AI Receipts editorial classification, the same as the leaderboard filter.
Read next
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- How much do consumer AI apps make?
- AI SaaS ideas with real revenue
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- AI apps with the most paying subscribers
- AI startups making $100k a month
- Full verified MRR leaderboard