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AI fitness and health apps that make money
4 AI health and fitness apps on our leaderboard have payment-verified revenue: Nutria $46,900, Brawler $24,800, AbMaxx $21,600, Goodie AI $11,300 a month (median $23,200, checked Nov 10, 2026). All 4 are consumer mobile apps billed through RevenueCat at about $3 to $5 per subscription, all 4 shrank over the last 30 days, and all 4 are listed for sale. The category can get much bigger: Cal AI reported over $30 million in annual revenue before MyFitnessPal bought it (reported).
4 verified health and fitness apps · 64 ranked · checked Nov 10, 2026 · how we verify
Which AI fitness and health apps make the most money?
| # | App | What it does | Tags | Verified MRR | Last 30 days | Paying subs | Per sub | 30-day growth | Founded | Revenue |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Nutria | AI calorie-tracking app grown on organic TikTok. | $46,900 | $69,800 | 15,900 | $3 | -21.2% | Jul 2025 | Verified | |
| 2 |  Brawler | An AI boxing coach app that hit $60k in a 30-day window within months of launch. | $24,800 | $44,600 | 4,800 | $5 | -24.5% | May 2026 | Verified | |
| 3 |  AbMaxx | An AI abs coach that scans your physique: $172k lifetime since March 2026. | $21,600 | $40,100 | 6,000 | $4 | -18.5% | Mar 2026 | Verified | |
| 4 |  Goodie AI | An AI food-label scanner for seed oils, sugar and gut triggers. | $11,300 | $4,000 | 3,700 | $3 | -47.8% | not stated | Verified |
How we verified this
Revenue, last 30 days and paying subscriptions come from RevenueCat through TrustMRR, checked Nov 10, 2026. Per sub is our math: verified MRR divided by active subscriptions. Last 30 days runs above MRR for apps that sell yearly plans, because a yearly plan counts in full when it is paid.
30-day growth is TrustMRR's "Last 30 days revenue growth", computed from payment data, read Nov 9, 2026. Niche is our pick: apps whose App Store primary genre is Health & Fitness, plus Brawler (an AI boxing coach listed under Sports). Channels, margins and funding are what founders entered on TrustMRR: reported, not verified.
Cal AI is not on our board. Its figures are reported by TechCrunch, MyFitnessPal and Forbes and are not payment-verified.
Nutria leads with $46,900 a month and 15,900 paying subscriptions, the most of any app here. The other three each sit between about $11k and $25k a month. Every one is a phone app with a paywall: free to download, paid to get the analysis or the plan.
How do AI fitness apps compare with other AI apps?
| Group | Ranked | Median MRR | Median per sub | Median paying subs | Median 30-day growth | Grew in 30 days |
|---|---|---|---|---|---|---|
| Health and fitness apps | 4 | $23,200 | $4 | 5,400 | -22.9% | 0 of 4 |
| Other ranked AI mobile apps | 4 | $41,700 | $6 | 5,300 | +7.1% | 3 of 4 |
| All ranked AI businesses | 64 | $22,200 | $41 | 480 | -8.2% | 26 of 64 |
| Cal AI (not on our board) | - | Over $30M annual revenue in under two years, 15M+ downloads, team of seven (TechCrunch, Mar 2, 2026). Reported | ||||
Four apps is a small group: read the medians as a direction. Mobile apps = ranked rows in our "AI mobile app" category.
The health apps earn about what the median AI business earns, at a consumer price. They charge $4 a month per subscription at the median, so they need thousands of subscribers: at that price, $10k MRR takes about 2,500 paying subscribers (our math). For how that compares with B2B, see B2B vs B2C AI startups.
How do AI fitness apps get customers?
| App | Channels the founder lists | Stated margin | App Store rating |
|---|---|---|---|
| Nutria | TikTok | 80% | 4.7 (149) |
| Brawler | Meta Ads, Influencers | 50% | 4.8 (2,443) |
| AbMaxx | Instagram, TikTok, Meta Ads | 40% | 4.7 (2,230) |
| Goodie AI | TikTok, Meta Ads, Instagram | 50% | 4.9 (1,008) |
Channels and margin: founder-entered on TrustMRR, read Nov 9, 2026 (reported). Rating: Apple's public lookup as shown on TrustMRR (stars, number of ratings).
Short video and paid social, nothing else. No app here lists SEO, a blog, cold outreach or a newsletter. Nutria's founder says all its traffic is organic TikTok, from a batch of 100+ creators posting twice a day (founder statement). Forbes (Mar 6, 2026) says Cal AI also put its effort into TikTok. The founder interviews rcmisk summarised (Oct 3, 2026) give the same order for consumer apps: start with fresh-account short video, add paid micro-creators once a format works, then run the winning videos as ads. More on that channel: does TikTok work for AI apps? and do Meta ads work for AI apps?
Are AI fitness apps growing or shrinking?
All 4 shrank over the last 30 days: Nutria -21.2%, Brawler -24.5%, AbMaxx -18.5%, Goodie AI -47.8% (TrustMRR, from payment data, read Nov 9, 2026). The median ranked AI business moved -8.2% and 26 of 64 grew. One month is noisy, and apps that sell yearly plans swing hard when a cohort renews or does not. Still, trend-driven consumer apps fade fast once the videos stop working. For the businesses moving up, see fastest-growing AI startups.
Why are so many AI fitness apps for sale?
| App | Asking price | Revenue multiple (TrustMRR) | Offers received | Listed for sale |
|---|---|---|---|---|
| Nutria | $1,500,000 | 1.8x | 4 | Oct 6, 2026 |
| Brawler | $200,000 | 0.4x | 20 | Jun 18, 2026 |
| AbMaxx | $1,000,000 | 2.1x | 23 | Jun 16, 2026 |
| Goodie AI | $100,000 | 2.0x | 10 | Sep 11, 2026 |
TrustMRR "Acquisition" section, read Nov 9, 2026. Asking prices are what sellers want, not sale prices. Reported.
All 4 are listed. The sellers do not say much publicly; one says he is stretched thin across other projects. A plausible reason (our read, not a stated fact): these apps grow on creator videos that need constant feeding, and a founder who has proven the funnel can sell it to someone who wants to run it. The asking prices range from $100,000 to $1,500,000. Cal AI shows the top end of the exit path: MyFitnessPal, the incumbent, bought it (TechCrunch, Mar 2, 2026). Browse more: AI businesses for sale with verified revenue.
How big can an AI health app get?
Far bigger than anything on our board. Cal AI, a photo calorie counter built by two high school students, passed 15 million downloads and over $30 million in annual revenue in under two years, according to MyFitnessPal speaking to TechCrunch (Mar 2, 2026). Its CEO said in MyFitnessPal's announcement (Mar 2026) that it generated "over $40 million in sales in the last 12 months". Both are reported figures, not payment-verified. Nutria, the largest verified app here, does the same job (snap a photo, get calories) at about $46,900 a month.
What does it take to build one?
- A narrow job people check daily: calories, abs, a boxing drill, a food label. Each app here does one thing.
- A phone app with a paywall on the result. All 4 bill through RevenueCat; Brawler lists Swift, SwiftUI and Supabase, AbMaxx SwiftUI (case pages).
- A video engine before ads. The founders list TikTok, Instagram, influencers and Meta ads, in that order of how often they appear.
- Yearly plans. They lift cash in the month they are paid (Brawler's last 30 days are about 1.8x its MRR), which also makes month-to-month growth jumpy.
More app ideas with real revenue: AI SaaS ideas with verified revenue, cheap AI apps that make money and how much consumer AI apps make.
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FAQ
Which AI fitness apps make the most money?
On The AI Receipts leaderboard (checked Nov 10, 2026), the AI health and fitness apps with payment-verified revenue are Nutria (ai calorie-tracking app grown on organic tiktok, $46,900 a month), Brawler (an ai boxing coach app that hit $60k in a 30-day window within months of launch, $24,800 a month), AbMaxx (an ai abs coach that scans your physique, $21,600 a month), Goodie AI (an ai food-label scanner for seed oils, sugar and gut triggers, $11,300 a month). Revenue is read from RevenueCat through TrustMRR.
How much does an AI fitness app make?
The median of the 4 verified apps here is $23,200 a month, against $41,700 for the 4 other ranked mobile apps and $22,200 for all 64 ranked AI businesses. Together they have 30,400 paying subscriptions and $105,000 a month. The largest reported example is Cal AI, which TechCrunch (Mar 2, 2026) says passed $30 million in annual revenue in under two years (reported, not verified).
How do AI fitness apps get customers?
Short video and paid social. Founders list TikTok, Meta Ads, Influencers, Instagram on TrustMRR (reported, read Nov 9, 2026); none lists SEO or cold outreach. Nutria's founder says all its traffic is organic TikTok from 100+ creators posting twice a day (founder statement). Forbes (Mar 6, 2026) credits Cal AI's growth to TikTok marketing.
Are AI fitness apps growing?
Not this month. TrustMRR's 30-day revenue growth (computed from payment data, read Nov 9, 2026) is Nutria -21.2%, Brawler -24.5%, AbMaxx -18.5%, Goodie AI -47.8%. The median ranked AI business moved -8.2% over the same window, so the whole board is soft, but health apps are softer.
Can you buy an AI fitness app?
All 4 are listed for sale on TrustMRR (read Nov 9, 2026), with asking prices from $100,000 to $1,500,000: Nutria $1,500,000, Brawler $200,000, AbMaxx $1,000,000, Goodie AI $100,000. Asking prices are what sellers want, not what buyers paid. See our list of AI businesses for sale.
Are AI fitness apps profitable?
Founders say so. The stated last-30-day profit margins on TrustMRR are Nutria 80%, Brawler 50%, AbMaxx 40%, Goodie AI 50% (founder-entered, reported, not verified). Revenue is verified; profit is not.
Sources
- Verified MRR, last 30 days and paying subscriptions: TrustMRR listings (RevenueCat), checked Nov 10, 2026: Nutria Brawler AbMaxx Goodie AI
- 30-day revenue growth, founder channels, stated margins, App Store ratings and sale listings: TrustMRR public Markdown profiles, read Nov 9, 2026.
- Cal AI: TechCrunch: MyFitnessPal has acquired Cal AI, the viral calorie app built by teens, Mar 2, 2026; MyFitnessPal: Cal AI acquisition announcement, Mar 2026; Forbes: This U30 kept launching apps until one worked. Then sold it to MyFitnessPal, Mar 6, 2026. Reported.
- Consumer app channel order: rcmisk: 20 distribution playbooks from 125 founder interviews, Oct 3, 2026; founder interviews, unaudited.
Read next
- AI mobile apps and their revenue
- AI SaaS ideas with real revenue
- One-person AI businesses
- B2B vs B2C AI startups: which make more?
- AI apps with the most paying subscribers
- AI businesses for sale
- Full verified MRR leaderboard