⚠ Every figure is the founder's own (posts and X bio); none is processor-verified.
Timeline
- Feb 2023
Launched (pivoted from Avatar AI) - Jul 2023
$61,800/mo (founder blog post) - Sep 2024
$161K/mo in his revenue breakdown (founder post) - Mar 2025
$120,000 MRR, "around that for the last 6 months" (founder post) - Sep 24 2025
New record: $150,000/mo (founder post) - Mar 6 2026
$105k/mo revenue, $80k/mo profit (founder post) - Oct 16 2026
Founder says he is open to buyers for Photo AI - Oct 26 2026
$86K/mo in the founder's X bio, 43% below the Sep 2025 record (our calc.)
The story
Pieter Levels' X bio lists Photo AI at $86K a month (read Oct 26, 2026). He posted a record $150,000 a month on Sep 24, 2025, and $105,000 a month in revenue with $80,000 profit on March 6, 2026, when it was a single 40,900-line index.php.
On Oct 16, 2026 he wrote that he is open to buyers for Photo AI and Interior AI; the Photo AI FAQ says it is for sale "for the right price" with 75%-90% profit margins.
Levels is known for building in public; every figure here is his own and not processor-verified.
Our verdict
Partly
Simple stack, huge audience. The audience is the hard part to copy.
How Photo AI compares: AI SaaS
Every AI SaaS business on our leaderboard (verified revenue synced in the last 30 days), ranked by MRR. $/sub is our estimate (MRR ÷ active subscriptions).
| Business | MRR | Subs | $/sub |
|---|---|---|---|
| $324,000 | 9522 | $34 | |
| $199,000 | 278 | $720 | |
| $65,400 | 1955 | $33 | |
| $51,800 | 238 | $220 | |
| $48,500 | 1500 | $32 | |
| $48,500 | 93 | $520 | |
| $47,000 | 732 | $64 | |
| $45,600 | 211 | $220 | |
| $39,700 | 684 | $58 | |
| $35,900 | 924 | $39 | |
| $34,900 | 496 | $70 | |
| $28,500 | 1102 | $26 | |
| $24,500 | 268 | $92 | |
| $19,500 | 110 | $180 | |
| $14,700 | 1499 | $10 | |
| $13,400 | 440 | $30 | |
| $13,300 | 112 | $120 | |
| $10,400 | 776 | $13 | |
| $8,500 | 298 | $28 | |
| $3,400 | 434 | $8 |
How they grew
- Launched with a single X post on Feb 10, 2023 (1.7M+ views per levels.io). Self-reported source
- Positioned as an evolution of his earlier AvatarAI.me, which "still runs/sells really well". Self-reported source
Tools mentioned: PHP · AI image models
Method: Build an AI SaaS for one business job · see every method compared in the how to make money with AI guide · on our AI side hustles list.
Replicate Photo AI: sourced steps + prompt
The step-by-step playbook behind Photo AI, built only from the sourced facts we found (7 facts, each with its evidence label and link), plus a copy-paste replication prompt for Claude or ChatGPT.
1. The order they did it in
- ~2 months of build before launch. Self-reported source
- Feb 10, 2023: launch. Self-reported source
- Mar 2026: $105K/mo revenue, $80K/mo profit. Self-reported source
2. How they got customers (more growth methods)
- Shares revenue publicly (e.g. the Mar 2026 "$105K/mo" post, 1.5M+ views). Self-reported source
3. Stack + monthly costs
- Single PHP file, index.php, 40,870 lines (Mar 2026). Self-reported source
- Implied monthly costs ≈ $25K (revenue $105K − profit $80K, Mar 2026). Our derivation, not a disclosed cost sheet. Estimate source
4. What didn't work (skip these)
- "Heavy procrastination" because the project was complex; a friend pushed him to ship. Self-reported source
Doubts we flagged
- Widely quoted cost breakdowns ($12K/mo Replicate, $40 VPS) come from third-party write-ups, not the founder. Not used.
5. Copy-paste replication prompt
You are my AI co-founder. Help me replicate the playbook behind Photo AI, using ONLY these sourced facts (evidence label in brackets): GROWTH METHODS (in order): - Launched with a single X post on Feb 10, 2023 (1.7M+ views per levels.io). [self] - Positioned as an evolution of his earlier AvatarAI.me, which "still runs/sells really well". [self] - Shares revenue publicly (e.g. the Mar 2026 "$105K/mo" post, 1.5M+ views). [self] STACK & COSTS: - Single PHP file, index.php, 40,870 lines (Mar 2026). [self] - Implied monthly costs ≈ $25K (revenue $105K − profit $80K, Mar 2026). Our derivation, not a disclosed cost sheet. [estimate] TIMELINE: - ~2 months of build before launch. [self] - Feb 10, 2023: launch. [self] - Mar 2026: $105K/mo revenue, $80K/mo profit. [self] WHAT DIDN'T WORK: - "Heavy procrastination" because the project was complex; a friend pushed him to ship. [self] Task: 1) Ask me 5 questions about my skills, audience, budget and niche. 2) Map each fact above to an equivalent action for my niche. 3) Produce a week-by-week plan to my first dollar, with the cheapest tool for each step. 4) Flag which steps depend on advantages I may not have (audience, timing, capital). Do not assume any fact beyond the list.
- The story and our replicability verdict
- How it ranks against 19 other verified AI SaaS businesses (MRR, subs, $/sub)
- How they grew and the tools (where sourced)
- The step-by-step Photo AI playbook and copy-paste replication prompt
- The CSV of all 46 processor-verified AI businesses
Mon/Wed/Fri: 3 AI businesses with real payment data, what each one sells, and what to copy.
- Chatbase: $863.6k MRR· No-code AI agents for customer support and sales.
- Rank Prompt: $50.7k / 30 days· Track and improve how your site shows up in AI search engines.
All 46 processor-verified AI businesses as a CSV, plus the Mon/Wed/Fri receipts. No card.
Related: How much does Photo AI make? · How to build an app like Photo AI · AI revenue leaderboard · AI pricing study · MRR calculator
On these lists: AI businesses making $50k+ a month · AI SaaS ideas with real revenue · How AI businesses get their customers · AI businesses for sale with real revenue
Related receipts
- How TypingMind makes money (ChatGPT Front-End): A chat front-end for LLMs that became a solo founder's path to financial independence.Replication playbook
- How HeadshotPro makes money (AI Headshot Business): AI professional headshots from a few selfies.Replication playbook
- How Vid.AI makes money (AI Video Generator): Turns an idea or script into ready-to-post AI videos for creators.Replication playbook
FAQ
What is Photo AI's revenue?
$86k / month, founder's X bio, read Oct 26 2026. Evidence: Self-reported.
How much money does Photo AI make?
$86k / month (founder's X bio, read Oct 26 2026). Evidence label: Self-reported. Monthly revenue (X bio, Oct 2026): $86,000; Record month (Sep 2025): $150,000; Monthly revenue (Mar 2026): $105,000; Monthly profit (Mar 2026): $80,000; Codebase: 40,870-line index.php.
Is Photo AI's revenue verified?
Self-reported: The founder said it (post, newsletter, interview). We cite it, but have not seen receipts. Source: @levelsio X bio (Photo AI $86K/m), read Oct 26 2026.
How long did Photo AI take to make its first dollar?
Unknown. We haven't found a source for Photo AI's time to first revenue yet, so we don't guess.
When did Photo AI start?
Feb 2023: Launched (pivoted from Avatar AI).
Can I replicate Photo AI?
Our verdict: Partly. Simple stack, huge audience. The audience is the hard part to copy.
Sources
- Founder post @levelsio X bio (Photo AI $86K/m), read Oct 26 2026
- Founder post @levelsio, Sep 24 2025: Photo AI new record $150,000/mo
- Company site levels.io — Photoai.com is a 40,870 line index.php making 105,000/mo
- Founder post @levelsio, Oct 16 2026: open to buyers for Photo AI and Interior AI
- Company site Photo AI FAQ — Is Photo AI for sale?
- Company site levels.io — My new project Photo AI (launch post, Feb 2023)