PROSP

The step-by-step playbook behind PROSP, built only from the sourced facts we found (15 facts, each with its evidence label and link), plus a copy-paste replication prompt for Claude or ChatGPT.

1. The order they did it in

1. Launched with no audience: just outbound and a Notion doc of ideas. Self-reported source
2. $0 → ~$30K/month in 45 days (team member, Apr 2025). Self-reported source
3. Apr 2025: founder posted $36K MRR. Public data source
4. $0 → $1M ARR in 8 months during 2025, bootstrapped. Self-reported source
5. Early months: co-founder on 20+ feedback calls a day "for months". Self-reported source

2. How they got customers (more growth methods)

1. Email and LinkedIn outreach wired together: inbound leads that didn't convert got outbound follow-up; cold-email leads got a LinkedIn connection request. Self-reported source
2. Free Slack community launched before the product was perfect; gave away workflows and templates, which the founder says kept churn low. Self-reported source
3. Lead-magnet posts with 1,000+ comments; every commenter pushed into Prosp and qualified ones got a Calendly link. One post booked 181 calls. Self-reported source
4. AppSumo lifetime deal (71 reviews, 3.89/5) is the documented early-cohort catalyst; X comment-gating posts by co-founder Yann Dine feed DMs. Public data source

3. Stack + monthly costs

1. Stripe; residential proxy per account. Verified source
2. AI-written DMs from each prospect's profile plus a voice-note follow-up, then email if no reply. Self-reported source
3. The founder says they ran 25+ tools across Prosp and Speel in 2025. Self-reported source

4. What didn't work (skip these)

1. Content was random at first ("posted when they could"), and outbound alone was a grind for a small team. It only worked once content and outbound were merged into one engine. Self-reported source
2. Running 25+ disconnected tools: dashboards on different platforms and subscriptions that "added up fast". Self-reported source
3. From $36K MRR (Apr 2025) to the later $128K MRR the path isn't public, and the lifetime-deal vs recurring split isn't disclosed. Public data source

5. Copy-paste replication prompt

You are my AI co-founder. Help me replicate the playbook behind PROSP, using ONLY these sourced facts (evidence label in brackets):

GROWTH METHODS (in order):
- Plans at $29/$59/$79 per month for agencies and sales teams. [verified]
- Posted daily across 10+ LinkedIn profiles; only three content pillars: free playbooks (lead magnets), frameworks, workflows. [self]
- Email and LinkedIn outreach wired together: inbound leads that didn't convert got outbound follow-up; cold-email leads got a LinkedIn connection request. [self]
- Free Slack community launched before the product was perfect; gave away workflows and templates, which the founder says kept churn low. [self]
- Lead-magnet posts with 1,000+ comments; every commenter pushed into Prosp and qualified ones got a Calendly link. One post booked 181 calls. [self]
- AppSumo lifetime deal (71 reviews, 3.89/5) is the documented early-cohort catalyst; X comment-gating posts by co-founder Yann Dine feed DMs. [public]

STACK & COSTS:
- Stripe; residential proxy per account. [verified]
- AI-written DMs from each prospect's profile plus a voice-note follow-up, then email if no reply. [self]
- The founder says they ran 25+ tools across Prosp and Speel in 2025. [self]

TIMELINE:
- Launched with no audience: just outbound and a Notion doc of ideas. [self]
- $0 → ~$30K/month in 45 days (team member, Apr 2025). [self]
- Apr 2025: founder posted $36K MRR. [public]
- $0 → $1M ARR in 8 months during 2025, bootstrapped. [self]
- Early months: co-founder on 20+ feedback calls a day "for months". [self]

WHAT DIDN'T WORK:
- Content was random at first ("posted when they could"), and outbound alone was a grind for a small team. It only worked once content and outbound were merged into one engine. [self]
- Running 25+ disconnected tools: dashboards on different platforms and subscriptions that "added up fast". [self]
- From $36K MRR (Apr 2025) to the later $128K MRR the path isn't public, and the lifetime-deal vs recurring split isn't disclosed. [public]

Task: 1) Ask me 5 questions about my skills, audience, budget and niche. 2) Map each fact above to an equivalent action for my niche. 3) Produce a week-by-week plan to my first dollar, with the cheapest tool for each step. 4) Flag which steps depend on advantages I may not have (audience, timing, capital). Do not assume any fact beyond the list.