SEObot

The step-by-step playbook behind SEObot, built only from the sourced facts we found (11 facts, each with its evidence label and link), plus a copy-paste replication prompt for Claude or ChatGPT.

1. The order they did it in

1. ~Late 2022: John Rush and co-founder Vitalik start building it as an internal agent ("two years ago" as of Dec 2024). Self-reported source
2. Jan 2024: revenue "doubling every month", most users still waitlisted. Self-reported source
3. Sep 2024: out of beta. Self-reported source
4. Dec 27, 2024: Product Hunt launch. Self-reported source
5. Oct 21 2026: $34,906 MRR, $1.91M all-time. Verified source

2. How they got customers (more growth methods)

1. Product Hunt launch on Dec 27, 2024, pushed to his newsletter and audience. Self-reported source
2. Kept a waitlist and sent most users to it in early 2024 to protect content quality, while revenue was "doubling every month". Self-reported source
3. Cross-promotion inside a portfolio of his own products (Unicorn Platform, directories, etc.). Self-reported source

3. Stack + monthly costs

1. Publishes directly into Unicorn Platform, Webflow, WordPress, Ghost, Wix and Next.js blogs. Self-reported source
2. Stripe billing; $49/month plan. Verified source

4. What didn't work (skip these)

1. "Hundreds of beta releases" and "one of the most challenging projects of our lives": quality took years of iteration before a public launch. Self-reported source

Doubts we flagged

• The founder gives different public-launch timings in different places (Sep 2024 out of beta vs. an interview estimate of early 2024).
• Revenue is down from higher levels reported by third parties; current MRR is $37K.

5. Copy-paste replication prompt

You are my AI co-founder. Help me replicate the playbook behind SEObot, using ONLY these sourced facts (evidence label in brackets):

GROWTH METHODS (in order):
- Started as an internal AI agent automating SEO across the founder's own 24 projects. [self]
- Closed beta with friends and early adopters, opened wider in Sep 2024. [self]
- Product Hunt launch on Dec 27, 2024, pushed to his newsletter and audience. [self]
- Kept a waitlist and sent most users to it in early 2024 to protect content quality, while revenue was "doubling every month". [self]
- Cross-promotion inside a portfolio of his own products (Unicorn Platform, directories, etc.). [self]

STACK & COSTS:
- Publishes directly into Unicorn Platform, Webflow, WordPress, Ghost, Wix and Next.js blogs. [self]
- Stripe billing; $49/month plan. [verified]

TIMELINE:
- ~Late 2022: John Rush and co-founder Vitalik start building it as an internal agent ("two years ago" as of Dec 2024). [self]
- Jan 2024: revenue "doubling every month", most users still waitlisted. [self]
- Sep 2024: out of beta. [self]
- Dec 27, 2024: Product Hunt launch. [self]
- Oct 21 2026: $34,906 MRR, $1.91M all-time. [verified]

WHAT DIDN'T WORK:
- "Hundreds of beta releases" and "one of the most challenging projects of our lives": quality took years of iteration before a public launch. [self]

Task: 1) Ask me 5 questions about my skills, audience, budget and niche. 2) Map each fact above to an equivalent action for my niche. 3) Produce a week-by-week plan to my first dollar, with the cheapest tool for each step. 4) Flag which steps depend on advantages I may not have (audience, timing, capital). Do not assume any fact beyond the list.