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  • 71 verified
  • $2.83M MRR
  • 64 ranked
  • Updated Nov 10
  • Revenue verified via Stripe on TrustMRR

Home / Leaderboard / Splits / Acquisition channel / TikTok and Instagram

TikTok and Instagram: median $21k a month

How this group compares

5 of 64 ranked AI businesses are in "TikTok and Instagram" (acquisition channel). Their median is $21k a month, below the $22k median for all 64. The top one is Nutria (Calyra) at $47k. Revenue, not profit.

5 businesses · median MRR $20,613 · median subs 5,536 · median $/sub $4 · as of Nov 10, 2026

#BusinessMRRSubs$/sub (est.)Channel namedTags
1 Nutria (Calyra) $46,869 15,914 $3 TikTok(Self-reported)
2 AbMaxx $21,602 6,032 $4 TikTok + Instagram + Meta Ads(Verified)
3 Imposter AI $20,613 5,536 $4 TikTok + Instagram + ASO(Verified)
4 Heyron $17,443 602 $29 TikTok (viral AI-agent experiment) + podcasts(Self-reported)
5 Goodie AI $11,279 3,657 $3 TikTok + Meta Ads(Verified)
How we split this

The first channel named for how the business gets customers. From the TrustMRR listing text (labelled Verified listing) or a dated founder statement (labelled Self-reported). Revenue is payment-verified; the channel is what the founder or listing says, not proof the channel caused the revenue. Most businesses do not name one. MRR is read from Stripe, RevenueCat or Superwall via TrustMRR and only ranked if synced in the last 30 days. Full method.

Other acquisition channel groups

GroupBusinessesMedian MRR
SEO, content and YouTube8$32,630
Paid ads (Meta, Google)4$23,450
Founder audience on X3$33,353
Communities (Reddit, Slack)2$228,763
Word of mouth1$14,404
All ranked64$22,151

Full acquisition channel split · All splits · What the top earners have in common

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